Tesco Home Plus made right use of digital technology (QR code) creating a seamless online-offline customer journey for its busy Korean customers. A great brand initiative that not only creates buzz for Home Plus but also offers customers a real life solution, and best of all, generates real business. A well-deserved Media Grand Prix Cannes Lions!
Creativity and low cost. The 2 words put together -- that doesn't feel right. Not that I'm suggesting that we should ignore achieving cost efficiency for client, but using 'low cost' as a selling point for creative services, where are we leading the industry into?
Those who are old enough to start watching TV in the 90s would probably have seen some, if not all, of the classic Coca-Cola commercials featuring one of its most popular advertising symbols, the animated polar bear. (Here is one of them -- the first of the lot aired in 1993.)
Besides the creation of all these classic commercials, what's more interesting to me is the depth that Coke has added to the story, beyond entertaining commercials, with its CSR collaboration with WWF -- asking consumers to extend support to protect polar bears and their habitat.
